This "IDGAF" (I Don't Give A...) attitude has made her a viral meme sensation. She is the subject of thousands of reaction GIFs—rolling her eyes, laughing hysterically, or crying dramatically. Unlike younger stars who fear looking foolish, Kajol leans into the messiness of life. This authenticity has made her a top choice for brands ranging from financial services (Crisil) to skincare (Revlon), because the Indian audience trusts her as "one of their own."
Kajol is also known for her philanthropic work, particularly in the areas of: