These videos succeed because they are deeply communal. An Indonesian viral video is rarely consumed in silence. It is shared on WhatsApp family groups, memed on Twitter (X), and reenacted by celebrities on Instagram. It is a shared national inside joke.

Traditional shadow puppet plays that tell epic stories from the Mahabharata or Ramayana.

Indonesian movies and TV shows have gained popularity globally, offering a unique perspective on the country's culture and way of life. Some notable Indonesian films include: