VSCO rejected the "Instagram face"—the heavy makeup, Facetuned skin, and posed perfection. Instead, it celebrated "natural" beauty: freckles, messy buns, no-makeup makeup. However, this "natural" look was just as curated, requiring expensive products (Glossier, anyone?) and careful lighting. It was authenticity as a more expensive, more difficult aesthetic to achieve.

To find the most popular or high-quality work currently on the platform, use these built-in features: VSCO Tutorial: Getting Started with the VSCO App

Use external sites or the app to search for popular tags like #vscogirl , #aesthetic , or #streetwear .

: Use text blocks to explain your creative process, the story behind a shoot, or your travel experiences. Professional Presentation : Pro members can use VSCO Sites

Use terms like #aesthetic, #vintage, or #portrait to find specific styles.