The video that sparked the controversy features Melanie Marie and a BBC pie. For those who may be unfamiliar, a BBC pie is a type of pie that is traditionally served at the BBC (British Broadcasting Corporation). The video shows Melanie Marie engaging in a discussion about the pie, which quickly escalated into a heated debate.
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That soundbite, coupled with the visual of her golden, free-form crust, created a firestorm. Food critics at The Guardian called it "The Pie Schism of 2023." But the BBC data team noticed something odd: searches for spiked by 1,400% in 72 hours. The video that sparked the controversy features Melanie