| Platform | Best For | Career Content Type | Posting Frequency | | :--- | :--- | :--- | :--- | | | Professional branding, job search, B2B networking | Long-form posts, articles, portfolio links, recommendations | 3-5x / week | | Twitter/X | Real-time industry news, thought leadership | Short threads, polls, live event commentary | 1-3x / day | | Instagram | Creative fields (design, art, fashion, food) | Reels (process videos), Stories (day-in-the-life), carousels (tips) | 5-7x / week | | TikTok | Young industries (tech, marketing, startups) | Educational skits, “day in my life,” career advice hacks | 3-5x / week | | YouTube | Deep expertise (coding, teaching, reviewing) | Tutorials, portfolio walkthroughs, course reviews | 1-2x / week |
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Do not track likes. Track career-relevant metrics: | Platform | Best For | Career Content