: South Korean content is the most popular (72%), followed closely by local Indonesian productions (67%) and then U.S. content (53%).

: A powerhouse for short-form video, combining with YouTube to account for over 80% of all video viewing time in Southeast Asia. However, it faces strict moderation challenges; for instance, over 11 million videos were removed from Indonesian users in late 2025 alone to comply with community guidelines. Popular Content Genres & Trends

From "Daily Vlogs" by top celebrities like Raffi Ahmad to high-production comedy sketches, YouTube remains the go-to for long-form entertainment.