Following the success of Bandersnatch , Saudi studios are experimenting with interactive melodramas where the viewer decides if the heroine marries her cousin or runs away to start a business. This gamification of TV is highly appealing to the mobile-first, 25-and-under demographic that makes up 50% of the region.
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Unlike in Europe, where dubbing is common, Arab viewers prefer subtitles or dubbed Syrian/Lebanese dialect. Global streamers have learned that a show dubbed in formal Arabic (Fusha) feels like a history lesson, whereas a show in the Egyptian dialect feels like a night out in Cairo. The success of Turkish dramas dubbed into Syrian Arabic demonstrated this: audiences don't want translation; they want cultural transposition . Following the success of Bandersnatch , Saudi studios