Indonesian youth are digital natives, with a staggering 90% of the population aged 16-24 using social media. Platforms like Instagram, TikTok, and Facebook are an integral part of their daily lives, influencing their interests, behaviors, and purchasing decisions. Online, they follow their favorite celebrities, influencers, and brands, staying up-to-date on the latest trends and product launches. This social media savvy demographic has given rise to a thriving influencer marketing industry, with many local influencers boasting millions of followers.
There is a profound cultural shift regarding mental health and work-life balance. Indonesia Millennial and Gen Z Report 2025 - IDN Times bocil colmek sd verified