Las Leyes Del Carisma Kurt W Mortensen | Recent — 2025 |

In The Laws of Charisma (original English title: The Laws of Charisma: How to Captivate, Inspire, and Influence for Maximum Success ), Kurt W. Mortensen shifts the paradigm of charisma from an innate, mystical trait to a learnable set of behaviors and attitudes. This paper analyzes Mortensen’s core principles, categorizing his “laws” into three pillars: emotional control, non-verbal communication, and persuasive speaking. It critically evaluates the scientific basis of his claims, compares his model with other leadership theories (e.g., Goleman’s Emotional Intelligence, Cialdini’s Persuasion), and discusses the practical applications and ethical limitations of consciously developing charisma.

The book is structured into digestible chapters, each focusing on a specific attribute. Some of the most prominent "laws" mentioned across his work include:

Studies cited in Las Leyes del Carisma show that people form their core opinion of you within the first two to seven seconds of meeting you. After that, everything you say is filtered through that initial bias.

Para ser carismático, estos tres niveles deben estar alineados. Mortensen sugiere grabarse en video regularmente para detectar "fugas" de incongruencia.